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Value-Added Mango Products: A Smart Strategy for Tamil Nadu Farmers

Introduction: The Crisis Facing TN Mango Farmers

In 2025, Tamil Nadu mango farmers faced massive losses. Mango prices crashed to as low as ₹4/kg, forcing many to leave fruits unharvested. This exposed the vulnerability of depending solely on fresh mango markets.

But there’s a solution: value addition.

By processing mangoes into pulp, pickles, juices, or jams, farmers can stabilise income, reduce wastage, and access higher-margin markets.

Why Value Addition Is the Answer to Price Crashes

  • No dependency on middlemen
  • Sell throughout the year, not just during the mango season.
  • Use second-grade mangoes that can’t be sold fresh.
  • High scope for branding & direct-to-consumer sales
  • Open up exports & online retail platforms.

Tamil Nadu Government Support for Mango Processing

Several schemes now assist small and medium farmers:

🔹 PM-FME Scheme (One District One Product):

  • Up to ₹10 lakh for individual food processing units
  • 35% subsidy for plant & machinery
  • Training and branding support

🔹 TNSAMB & Agri Export Zones (AEZ):

  • Help with setting up cold storage, grading lines, and packaging centres.
  • Funding is available for packhouses and marketing hubs.

🔹 FPO Support:

  • Farmer Producer Organisations can receive collective grants for community-level processing.

How to Start a Mango Processing Unit in TN

  1. Identify your product niche (e.g., pulp for juice companies or pickles for retail).
  2. Choose a scalable unit size—small scale (100 kg/day) or medium (1 tonne/day).
  3. Apply for FSSAI license, GST, and MSME registration.
  4. Get machinery support under the PM-FME or TN Agribusiness Policy.
  5. Brand your products locally or register under a startup/producer company.

Case Study: Success Story from Krishnagiri

In 2024, a women-led FPO in Krishnagiri converted their low-priced mangoes into pulp, selling to beverage companies.

  • ROI in 2 years
  • Earned ₹35–₹50 per kg vs. ₹6 fresh market rate
  • Now exports pulp to Dubai via APEDA-certified buyers.

Where to Sell Value-Added Mango Products

  • Local Retail—Organic stores, supermarkets
  • Online—Amazon, BigBasket, Meesho, social media
  • Exhibitions—government trade fairs, agri expos
  • Export—Through APEDA registration & global buyers

Final: From Farmers to Agro-Entrepreneurs

Value addition transforms farmers from price-takers to agribusiness owners. It ensures that no mango goes to waste and every kilo adds value. In a volatile market, this is not just smart—it’s essential for survival and growth.